With repute comes fortune, and celebrities use their big greenbacks to relish in luxurious and privilege, especially in the purchase and use of private jets.Quick, efficient and isolated commute is a significant perk that primary A-list celebrities corresponding to Taylor Swift, Floyd Mayweather, Drake and extra experience, even with the extremity of Kylie Jenner taking a long distanced 12-minute flight. Climate trade is an exigent factor and if not treated with extra care and significance, will result in dire consequences.The question stands, are the brief flights truly price the colossal impact on human well being and earth? Taylor Swift is now under fire for her revealed overuse.
The Study By YARD That Exposed Celebrities
Yard is a sustainability marketing firm that has carried out in-depth research and research over the span of 7 months, and curated a detailed, well-written document using the information to rank celebrities on their use of their private jets and subsequent carbon emissions. Within the report, they state that their objective of the learn about is "to highlight the damaging impact of private jet usage."
Yard's Digital Sustainability Director, Chris Butterworth, made an general commentary detailing how celebrities and their utilization of private jets has been a ways from environmentally friendly.
“It’s simple to get lost in the dazzling lives of the wealthy and famous, but unfortunately, they’re an enormous part of the CO2e drawback we have with the aviation business. Aviation is accountable for 2.4% of human-produced CO2e yearly, and research presentations an unlimited divide between the super-rich and the rest of us referring to flights, commute, and even normal emissions." - Chris Butterworth
Yard's report was based on data posted by Celebrity Jets, who reveals information from ADS-B Exchange, which is "the global’s largest source of open unblocked unfiltered flight knowledge for fans" according to their twitter page.
On the 16th of July 2022, Kylie Jenner posted a black and white photo of her and Travis Scott standing between two private jets, captioning the cinematic photo "you wanna take mine or yours?". This led to a great deal of criticism and inevitable judgement towards Kylie and celebrities alike for using private jets in a time of climate crisis.
Despite the intense backlash she faced, the report revealed Kylie was not even in the top 10 of the worst celebrity offenders. She was ranked 19th, whilst her beau Travis Scott was ranked 10th.
Unfortunately, Kim Kardashian also ranked above them both with 7th place. The report details that Kim's jet has emitted 4268.5 tonnes of carbon emissions over the course of 57 flights within 7 months, which is over 609 times more than the average person emits annually.
So, you may be wondering, who ranks in at first place? It is none other than pop princess and icon, Taylor Swift.
According to Yard's report, Taylor Swift's jet was reported to have flown 170 trips between January 1 and July 19 of 2022. The total time the jet was flown amasses to 22,923 minutes, emitting 8,293.54 tonnes of carbon. The report also provides the striking contrast that this amount is 1,184.8 times more than the average person emits annually.
No circumstance could make these excessive emissions acceptable nor understandable, however fans have also noted that these numbers have calculated to a colossal amount even though the star is not on tour. This fact has left many wondering, what do these numbers and emission totals look like when the star goes on world tours?
The distance between Missouri and Nashville is over 6 hours, however Taylor's private jet completed the journey in a total of 36 minutes, becoming the shortest recorded flight Swift has been on within the span of 7 months.
Taylor Swift Denied The Allegations
Rolling Stone queried each celebrity within the list for comment following the release of Yard's data. A spokesperson for Taylor Swift told the outlet,
"Taylors jet is loaned out frequently to other people. To characteristic most or some of these journeys to her is blatantly fallacious." - A spokesperson for Taylor Swift
This response has precipitated an influx of negative opinions towards Taylor, condemning her for a lack of responsibility, accountability, fake 'wokeness' and activism towards climate change issues alongside a lack of general care for the planet and non-celebrity human health.
E! News released a YouTube video on the 31st of July 2022, discussing this controversial issue and Taylor's response.
The comment section is flooded with a multitude of fans expressing their disappointment with Swift. Some describe her as a good person who is able to take accountability for wrongdoing, and are continually perplexed as to her current lack thereof.
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